10 New Brands Set To Open At The Royal Poinciana Plaza


Just when we thought Palm Beach’s The Royal Poinciana Plaza had perfectly captured the spirit of an elite island, stepping stylishly into the modern era, we heard that 10 fresh faces will soon arrive on the scene. 

From an outpost of New York City-based fitness craze SoulCycle to a contemporary art gallery focused on championing women and LGBTQ artists, it seems The Royal Poinciana Plaza is only getting hotter.

“We are humbled by the overwhelming community support and tremendous success that came in The Royal’s first year,” shares Samantha Perry David, chief operating officer at WS Development and Head of Up Markets, a division of WS that owns and manages the plaza.

“There is nothing that makes me happier than to see shoppers trying to balance an Hermès orange shopping bag in one hand and a green juice from Celis [Produce] in the other as they hop back on their bicycles for their morning jaunt on the Lake Trail. We launched this project with an exceptional group of retailers, and this year’s additions are in direct response to what our customers have asked for.”

The 10 new tenants will join long-time staples like Palm Beach Grill and instant hits like Assouline, Sant Ambroeus, Kirna Zabête and Coyo Taco. Below, a brief introduction to the new shops on the block.

Destination SOUL

Destination SOUL is a seasonal pop-up by popular fitness brand SoulCycle. Open from November 20 through March 31, the 58-bike Destination SOUL will offer high-energy, high-intensity 45-minute indoor cycling classes choreographed to upbeat pop hits. Between the dim candlelit studio, motivational instructors,and the drive to endure, Destination SOUL offers not just killer cardio, but a challenge for both body and mind.

Roller Rabbit

Relocating from its former location in Worth Avenue’s Esplanade, Roller Rabbit is a travel-inspired bohemian lifestyle brand that celebrates global artisanship and handcrafts. Think relaxed, brightly colored textiles—highlighted by collections of hand-block printed Indian kurtas—plus linens, airy patterned dresses and tunics, and perfectly Palm Beach home goods. Roller Rabbit is set to open in November.


Inspired by holistic practices like mindfulness and positivity, Lululemon is a new-age athletic apparel company and community hub popular among yogis and wellness enthusiasts. Lululemon at The Royal plans to open in November.

The Yoga Society Palm Beach

An established yoga studio with a dedicated following in Palm Beach, The Yoga Society (formerly Haute Yoga) is re-entering The Royal under a new name. The Yoga Society will team up with Lululemon to host classes in the fitness brand’s space.

100% Capri

Inspired by the sunny Mediterranean island lifestyle of Capri, Italy, luxury boutique 100% Capri by Tony Aiello is famous for handmade linen goods, ranging from clothing to homewares. The curated collection of ultra-light, eco-friendly items made in Italy will bring a dose of la dolce vita to The Royal beginning in November.

Alice + Olivia by Stacey Bendet

An expressive and whimsical brand popular among Hollywood’s most fashion-forward—fans include Gwyneth Paltrow, Gigi Hadid, Amal Clooney, Jessica Alba and Kourtney Kardashian—Alice + Olivia by Stacey Bendet offers a full range of ready-to-wear items as well as gowns, shoes, handbags and accessories. Alice + Olivia is set to open in December.

Gavlak Gallery

With locations in Los Angeles and Palm Beach, Gavlak Gallery is a contemporary art gallery founded by Sarah Gavlak that represents more than 20 artists, with a focus on women and LGBTQ artists. Gavlak’s mission is to showcase art history and the academic aspects of art to both aspiring and long-term collectors. The gallery is scheduled to open in November.

Stoney Clover Lane

Founded by next-era Palm Beach natives Kendall and Libby Glazer—who rapidly scaled the brand, which specializes in customized bags, pouches and small accessories—Stoney Clover Lane is known for spunky, iconic patch designs and bright color palettes. The storefront at The Royal, set to open in November, will be the brand’s first and will provide on-site customization services for everyday travel and organization essentials.

The Grand Tour by Caroline Rafferty

Curated by Caroline Rafferty and her mother Julie Fisher Cummings, The Grand Tour will be set up as a multigenerational design destination featuring an ever-changing collection of both vintage and contemporary finds from around the world, including curiosities like antiques, artisanal furnishings and textiles. The Grand Tour will debut in December.

Zadig & Voltaire

A Parisian brand fueled by art, rock ‘n’ roll and a nonchalant girl-power vibe, Zadig & Voltaire by Thierry Gillier focuses on cashmere, knits, silk separates and leather goods with a collection of ready-to-wear items plus shoes and accessories. Zadig & Voltaire will open in December.

The Royal Poinciana Plaza, 340 Royal Poinciana Way, Palm Beach; 561.440.5441; theroyalpoincianaplaza.com

Photo courtesy of The Royal Poinciana Plaza

Want to keep up to date with all the best events happening throughout the Palm Beaches? Sign up for our Society Sightings newsletter, which delivers a list of 30+ events in your inbox once a month. Interested in a print subscription? Click here.

Facebook Comments