At first glance, Ethan Jaudas’ career trajectory—from racing dirt bikes to opening Jupiter’s newest juicery—may seem a bit peculiar. But a thread connects every move. “There’s a bit of a method to the madness,” assures Jaudas, owner of Golden Juicery in the Bluffs Square Shoppes.
Golden Juicery, which opened last August, is the 28-year-old’s second act—and it stands to be as successful as the first. Originally from Philadelphia, Jaudas competed in dirt bike racing from ages 3 to 19, securing several national championships along the way. During the cold Philly winters, he would train at his aunt and uncle’s place in Hobe Sound. But in 2013, a major knee injury sidelined him, and when he returned to the sport a year later, he reinjured the knee.
“I had been groomed for racing my entire life, so it was like, what do I do now?” Jaudas recalls. He moved to California to train a friend and fellow bike racer, Aaron Plessinger. While there, he took some time to educate himself on things like nutrition and sports endurance training, received several certifications through the National Academy of Sports Medicine, and studied with other professionals. Jaudas’ training and nutrition guidance helped Plessinger win two world titles over the next four years.
The year 2019 brought Jaudas another health issue—this time his lymphatic system. “Cancer is in my family, and I was terrified about the possible outcome,” he says. “I had been dealing with these issues for a year and half when I started to study the benefits of holistic health. I did a 21-day green cleanse, and everything that I was dealing with essentially just dissipated. That was the motivation for me to move back to Jupiter and open Golden Juicery.”
With Golden Juicery (named for his golden retriever, Charlie), Jaudas sought to build a high-level nutrition shop and create an environment that encourages guests to linger. To bring health and fuel to customers and make those healthy options as accessible as possible, he partnered with many local vendors and farms. Every seating section boasts its own power outlet for convenience, and the space is outfitted with two extra routers to allow people to work hassle-free.
Popular menu items, notes Jaudas, are the Cacao Cookie Smoothie, the Berry Boast Acai Bowl, and the Vanilla Chai Smoothie with a shot of espresso (featuring Pumphouse Coffee, one of the juicery’s local partners).
If you’re an early riser, the shop has you covered with its Golden Hour, offering 15 percent off the coffee menu from 6 a.m. to 8 a.m. There’s also a juice-cleanse program with three different level options and an inhouse recycling program—for every 10 glass bottles you bring into the store to recycle, you earn one free juice and shot.
“Golden Juicery has exceeded the expectations I had,” says Jaudas. “For me, it’s about impacting the community through nutrition and making people feel better. I think the mission we have and the product we’re putting out speak loudly.”
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