European golf clothing brand Golfino has made Worth Avenue its first home in the U.S.

Making a Name

Just an hour before closing time, 13 boxes of new product shipments that arrived that morning are finally being sorted. Instead of folding and hanging spring polos and pants, Golfino Store Manager Debora Rodi spent the early hours this Thursday at Par 3 Golf Course sponsoring the “Golfino Italian Open,” which was followed by paninis in-store for participants. With only a few months under its belt, the Palm Beach Golfino location continues to make an effort to let the community know it’s arrived. But the well-respected brand won’t have to try too hard, considering its prime location on Worth Avenue and its notable clothing already sought after by the pros.

Arrival in America

Golfino is one of the top golf brands in the world, yet its U.S. store didn’t open until this past November. Lisa O’Hurley (married to actor John O’Hurley) was playing a tour in Saint Andrews in Scotland – where Golfino hosts its flagship store – when she discovered the brand. With each trip she took abroad, she began bringing back more and more clothes, and eventually, she asked the company if she could start distribution in the U.S. So, in 2013, the line launched in select clubs, and in 2014, O’Hurley opened the Palm Beach location.

A Place in Palm Beach

Visors rest on top of plastic, sphere-shaped shrubs in between folded polo shirts in bold prints and colors. Linen chairs sit in the dressing rooms and beach-y accents, including a wall devoted to an image of palm trees, make this Golfino location different from its European counterparts. But, while the 1,200-square-foot store’s interior is tailored to the South Florida customer, its products, which are known across the globe, are constant with the brand’s high-quality golf wear.

The Boastful Brand

Serena Williams and Brad Faxon were two of many notable athletes present at Golfino’s grand opening. What draws professional and amateur golfers alike are the brand’s sun protective, wind resistant and well thought-out products, like the techno stretch pants. “You can look as good in the pants after playing as you did when you put them on,” Rodi says, referencing the stretched out, droop in the knee area golfers often experience with fabrics. Each pair has five pockets and a hook along the leg for holding tees.

Making a Purchase

The high-end, quality brand retails at a reasonable price with polo shirts ranging from $79-$139 and pants going for $119-$149.

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