A trip to Sweden may be thousands of miles (and dollars) away, but one of the Scandinavian country’s sweetest exports has recently arrived much closer to home with the opening of GoYummy. The Swedish candy trend is fueled by social media hauls, TikTok taste tests, and the cult following around brands like Bubs.
Unlike traditional American gummies, Swedish candy is softer, chewier, and often less sugary, with flavor combinations that swing from tangy berry blends to salty licorice and airy foam candies. Select your favorites from this new “pick-and-mix” shop, where you can fill bags from sprawling walls lined with imported gummies, marshmallows, sour candies, and the now-viral skull-shaped Bubs candies.
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