If Everything But Water has been the cool, older friend we could turn to over the years for swimwear essentials, then meet her younger sister, BEACH by Everything But Water, who’s inspiring us with her own hot beachwear and resortwear styles.
BEACH, The Gardens Mall’s new swimwear destination, is a concept by Sabra Krock who, along with her husband, Randall Blumenthal, has co-owned Everything But Water for the past eight years. They opened the new store in April.
“We launched BEACH in a few locations (including The Royal Poinciana Plaza) where we felt there was an opportunity to offer greater depth in a particular lifestyle,” Krock says. “Everything But Water maintains its original store at The Gardens Mall, and the addition of BEACH provides a broader collection that serves a trend-driven, body-conscious shopper.”
The airy shop’s wooden décor and lantern accents make a statement, and appropriately, so does the store’s inventory. Take for example the Proud Mary cowrie shell necklace designed with cascading rows of delicate puka shells. From beach chic to edgy styles, there’s quite literally a swimsuit for all sizes in an array of cuts. BEACH also carries trendy dresses, shorts and coverups.
“We offer an unparalleled selection of designers and looks,” Krock says. “In the last 30 years, we have developed an expertise for fitting and flattering every curve.”
But more importantly, Krock feels choosing swimwear should be a “me” moment. “We want our customers to step into an environment that makes them feel comfortable, not rushed,” she says. “At BEACH, you have the luxury to try on items and get assistance from professionals who are trained to help you find the perfect fit.”
Browse designers including Robin Piccone, Tori Praver, Dolce Vita, Becca, Fallon and Royce and Pitusa. The raw and invigorating Babe coffee body scrub features granules that will exfoliate and rejuvenate the skin. To fight the sun’s rays, check out Brush on Block, which is a translucent coverage sunscreen that’s perfect for on-the-go use, while Lucy B’s shimmer oil is the perfect way to get glowing skin all summer long. Plus, browse accessories like jewelry, beach totes, handbags and Le Specs sunglasses for all accessory needs.
Campaign for Change
In addition to its commitment to ensuring each customer’s satisfaction, the company has created a “Water is Everything” campaign to fight the crises affecting the seas. Both brands will be donating proceeds from select items to organizations such as The 5 Gyres Institute, along with participating in beach clean-ups nationwide and bettering the businesses through sustainability practices.
BEACH by Everything But Water, 3101 PGA Blvd., Ste. 115, Palm Beach Gardens / 561.614.6440 / everythingbutwater.com