The Leader of High-End, Boutique Fitness


Organization : Palm Beach Row - North Palm Beach

Name : Blake Rothmel

William “Blake” Rothmel is quickly making a name for himself and his team in the booming niche boutique fitness industry with his high-end, indoor rowing concept, Palm Beach Row. Along with wife (Danielle Rothmel) and father (Ken Rothmel), he has designed and constructed a delightfully unique, refreshingly sleek (and clean!) state-of-the-art fitness facility offering 45 minute group classes that mix rowing with several other fitness modalities. “This is a far reach from where I thought I would be just five years ago,” says Rothmel about the inception of #PBROW. “I was pursuing a music career for the better part of two decades.” Rothmel references the passing of his brother, Marc–a Bronze star recipient Army Veteran whom unfortunately lost his struggle to PTSD just 3 short years ago–as the catalyst to entering the fitness industry. “My father and I wanted to go into business together. While I was in pilates teacher training, he texted me and said, ‘The Today show says rowing is going to be a hit. We should design a franchise and take it nationally,’” says Blake. “Now, open just six months, classes are filling up and lives are changing. Thoughts. Become. Things.” Visit the website below to get started!

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