LOCAL LUXury: Pura Botanica


Based in:

Lighthouse Point

What it is:

This all-natural bath, body and travel line was founded by Christy Booth in 2009. The company launched its first account at the Ritz-Carlton Resort & Spa and has partnered with large brands like Birchbox.

Why we’re obsessed:

We love the company’s eco-friendly approach to creating a luxury experience. Each product is cruelty free and free of sulfates, parabens and synthetic fragrances, and is sustainably harvested and made of at least 98 percent truly natural ingredients. Plus, the company uses recycled or recyclable packaging and honors PETA’s ethics code whenever possible.


The Botanic Bath Infusions are pure luxury, combining mineral sea salts, essential oils, and herbs and flowers to soothe and relax you. The sulfate-free Freshly Minted collection of shampoos, conditioners, cleansers and lotions is also divine.

Price range:

$14 to $30

Where to FIND IT:

Admiral’s Cove The Spa, Alene Too, J.R. Dunn, Loggerhead Marinelife Center, The Seagate Hotel & Spa, Styles Boutique, Woodfield Country Club. For info and more locations, please visit puraproducts.com.

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