On a Tuesday morning in late March, a team of florists is busy assembling fresh-cut pink and purple flower arrangements that will sit on chic shelving units and tables to welcome the arrival of spring at AERIN in Palm Beach. Gorgeous blooms are common at the boutique, swapped out weekly for an extra touch. Each color and detail in the design of the store has been conceptualized by beauty and lifestyle extraordinaire Aerin Lauder, who opened her eponymous Via Mizner shop in the fall.
If Lauder’s name sounds familiar, it’s because she’s the granddaughter of Estée Lauder, one of beauty’s biggest names. Aerin Lauder branched out from the brand in 2012 to create her own line.
“My goal was to create a lifestyle brand designed for the modern woman on the go, who wants an effortless approach to style in all areas of beauty, home and accessories,” Lauder says. “I approach retail through the eye of an editor, curator and friend, and hope to offer a new discovery on every visit.”
This location marks her third storefront following openings in Southampton, New York, and New York City. A Palm Beach boutique, she says, was at the top of her list.
“Palm Beach holds wonderful memories for me and my family,” she says. “Many of Estée’s fragrances and packages were inspired by her love of Palm Beach, and this place is an inspiration to me as well.”
Passing through the courtyard to get to the quaint store, visitors might smell the aroma of AERIN’s Galatina Fig candle wafting in the air. Bright yellows and greens with pink accents welcome guests inside to shop a selection of AERIN seasonal pieces alongside a curated mix of other brands. Each item is selected to complement the Palm Beach lifestyle: beauty, home décor, entertaining, fashion and travel.
Beauty is a must, of course, and the options are ample. Lipsticks, hand creams, body scrubs, washes and lip conditioners are available in an assortment of scents, in addition to fragrances, including the Palm Beach exclusive Coral Palm.
The store carries clothing, shoes and handbags, as well as men’s, women’s and children’s bathing suits. Accessory brands include favorites like Rebecca de Ravenel, Atelier Paulin and Gas Bijoux.
Entertaining needs and hostess gifts can be found at AERIN: the chicest board games, like backgammon in a woven cane, and chess and Mahjong sets; candles, candle snuffers and match strikers; and bar carts with wine stoppers, coasters and stylish glasses.
There’s no forgetting home décor. Shop color-coordinated photo frames and jewelry boxes, to serving trays, lighting and desk fixtures.
AERIN, 33 Via Mizner, Palm Beach; 561.623.0906; aerin.com